沉默效益

我們知道「沉默成本」(sunk cost) 的意思, 指已經發生且無法收回的付出 (如金錢、時間或精力)。在理性決策中,這些過去的投入不應影響對未來的判斷,因為無論你現在做出什麼選擇,這筆成本都已經消失了,無法改變。 

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Jamie Larson
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